Marketing Planning Based on Marketing Audit
[Marketing Planning Based on Marketing Audit] By [Author Name] [Course Name] [University Name] [Submission Date] Introduction Tesco is one of the largest business retailer of the UK. Its supermarket chain is operating in more than 11 countries of the world. Business environment of the Tesco is revolutionized on the basis of the strategic business policies and decisions. It was just a medium level grocery store in earlier years of its establishment but in 1970, an expansionary strategy was introduced in the business environment of the company that led to the opening of Tesco stores in all parts of the UK. In 1990, company secured top position in the market by implementing successful marketing and business strategies that helped it to gain a competitive edge in the retail business. This company is opera